How valuable is your business once your customer walks out the door? Create a strong online presence that can serve as a resource to your customers whether they are standing in front of you or not. Social media is a great tool to show how passionate and talented you are at what you do.
Examples? For those in the health and fitness field- create boards on Pinterest that include workouts, recipes, and motivation. I’ve seen many interior decorators share simple tips on how to make your home more warm and inviting on Instagram. And to use myself as an example- if you look at my blog you will find great apps, websites, and other tools to make the social media process easier, prettier, and more effective.
Sharing a few secrets doesn’t take away from your bottom line. It gives your business more value and exposure outside your business, online, and beyond!