I am not afraid to admit it - I am a Facebook groupie.
When the Facebook posts I shared on fan pages I manage recently began dropping in engagement I had to figure out why. Business owners and marketing peeps, if you are you struggling to see results on Facebook I have a small way to help! There are ways around this crazy #algorithm and changes made recently that affect businesses: Facebook Groups! These have become essential for business growth on Facebook. How can you use Facebook groups for your business? Keep reading for ideas!
Create a Facebook group, connect the group to your business page, and use it as a resource to add value everyday for your followers. Facebook loves groups and community so this will increase your exposure for your business page and posts in the ever changing world of Facebook Land!
Retail Stores- create a group for your most loyal customers and offer early access to sales, quarterly specials, and other VIP events.
Service Oriented Businesses- Use a Facebook group to showcase some of your talent. Tax professionals, share advice throughout the year, especially around tax season. Lawyers and other legal services, create a group and share some free legal advice as a way to entice them to visit you when legal needs arise. Hair salons and estheticians- invite people to a group that have liked your page that might be interested in the essentials of hair care or skin care.
Photographers, invite all your previous clients into a group. For those that have recently gotten married a new house or baby may be in their future. Keep them interested in your services by sharing all the other photography skills you have with newborns, pets, or a first anniversary mini session.
In addition, consider joining a few groups on Facebook that are specific to your industry or industry you are interested learning more about. Not quite there yet? College students, this is a great place to learn more about a future career, major and grad schools.
Questions about how to create an effective group on Facebook? Send me an email!